2014.9.30Sponsorship of the Japan Pavilion at EXPO Milano 2015
Display of our USS Manufacturing Method
EXPO Milano 2015 is going to be held in Milan, Italy for a period of 184 days, from May 1 to October 31, 2015. The Japan Pavilion at EXPO Milano will display the Ultra Soy Separation (USS) manufacturing method, an original technology developed by Fuji Oil for soy separation and fractionation, as embodying a new type of Japanese-born food processing technology making a positive contribution to the whole world and the future. Along with our participation in EXPO Milano, we have also decided to sponsor the Japan Pavilion there.
Taking “Feeding the Planet, Energy for Life” as its theme, the EXPO Milano will explore food-related issues shared by all humankind and initiatives for their resolution as well as measures for contribution to the same. It will be a philosophy-advocating expo setting forth orientations to these ends. For this reason, the Japan Pavilion is slated to present Japanese approaches and contributions regarding food problems and other issues on a global scale.
Fuji Oil is developing its soy business under the banner “Soy Renaissance” as the watchword of its medium- and long-term strategy for the same. We are striving to make an immense contribution to human health and the environment through soy beans as a source of protein with a high nutritional value. In conjunction with EXPO Milano, we therefore proposed a presentation of technical contributions and possibilities in the food industry, with a focus on the USS manufacturing method, the latest technology for delicious soy intake. These approaches of ours were given high marks, and our USS manufacturing method was chosen for introduction as a new type of Japanese-made food processing technology in the Japan Pavilion at EXPO Milano.