News Release

2013.11.22Fuji Oil Hosts a Seminar Regarding Meals for Seniors - Orientation on Fuji Oil Products 2013

On November 15, 2013, Fuji Oil Co., Ltd. hosted “A Seminar Regarding Meals for Seniors - Orientation on Fuji Oil Products 2013” at the Grand Prince Hotel Takanawa. The seminar focused on the company’s thought and approach towards the senior market, and introduced recipes using Fuji Oil’s ingredients through tasting sessions.
Approximately 100 businesses, majority of whom were food-related companies interested in the senior market, attended the event.

♦ Our Belief
We gave thoughts to what we can do to extend the health span of senior citizens as a food materials manufacturer in this super-aging society.

- Concept
  As they tend to lack sufficient nutrition, Fuji Oil will propose ways that seniors can actively consume high protein/high fat (energy-rich) foods.
- Catch-phrase
  Enjoy What You Eat and Become an Active Senior

The seminar opened with a speech by Fuji Oil’s President and CEO Hiroshi Shimizu, followed by a lecture by Professor Osamu Kumagaya from the University of Human Arts and Sciences titled “Stop eating lean meals if you don’t want to receive nursing care – the new malnutrition that’s affecting seniors”. The professor called the state of low-nutrition experienced by the elderly as “the new malnutrition” and urged that the belief that lean meals are good for the elderly is perpetuating this alarming state. He emphasized the importance of eating a balanced meal that includes plenty of protein and fat/oil to delay aging.
♦ Fuji Oil’s Efforts
The company proposed five keywords to promote nutrition intake among seniors - “safety/comfort”, “health”, “tastiness”, “fun”, and “convenience” – and introduced its activities relating to each of the keywords. We also presented a range of products and recipes that embodied the five keywords and invited attendants to taste the dishes.
In addition, it also outlined three technologies associated with the presented products: “USS manufacturing method (a new separation technique for soy milk)”; “DTR manufacturing method (a technique to disperse water-soluble substances in oil)”; and “fermentation and manufacturing method of tasty caseous materials”.
♦ Ways to implement the proposal
Each booth introduced products and recipes aimed at making sure that seniors effectively consume the necessary nutrients. We also proposed ways to make meals “delicious”, “fun” and “convenient”, and provided recipes for nutritious snacks (designed to eat between meals), since the elderly tend to eat smaller meals at a time which leads to malnutrition.

Exhibited booths Message at the booth
Ingredients and recipes for prepared food products. Enjoy each meal” with added richness and sophisticated flavors.
Ingredients and recipes for seasoning-type products. “Enjoy each meal” with added richness and sophisticated flavors.
Ingredients and recipes for chilled desserts and bread. Increase “snacking between meals” with soothing desserts.
Ingredients and recipes for mass-produced sweet snacks. ncrease “snacking between meals” with mass-produced snacks that keep for a long time.
Ingredients and recipes for supplements. Effectively consume nutrition that the elderly tend to lack.

Inquiries

About inquiries

  • Inquiries are accepted during company hours on weekdays.
    Working hours: 9:00 AM ~ 5:00 PM, Monday ~ Friday
    (Inquiries are not accepted on Saturdays, Sundays, holidays, the year-end holiday season, the summer vacation season, and company holidays.)
  • Please note that it may take considerable time for us to respond to your inquiry, depending on the matter raised.
    Please also note that we may not be able to provide a response, depending on the matter raised.
  • Replies will be sent to the individual customer. Please refrain from forwarding, making secondary use of, or disclosing any reply, in whole or in part, to any third party, without the permission of our company.
  • Because we may furnish a reply by telephone, please enter a telephone number where you can be contacted during the day.

Inquiry type

Inquiry subject *
Name of the product
Purpose
Inquiry text *

Customer information

First Name *
Last Name * * This field is required.
E-mail address *
(Enter again for confirmation)
Postal code * This field is required.
Address1 *
Address2 *
City *
State/Province *
Country *
Telephone number
Occupation *
Company name
Organizational unit

Personal information

  • We shall manage all personal information on customers and the text of their inquiries in accordance with our policy on protection of privacy.
  • We shall use any personal information on customers only for response to their inquiries.

Click the send button if the text is correct.

Inquiry type

Inquiry subject
Name of the product
Purpose
Inquiry text

Personal information

First Name
Last Name
E-mail address
Postal code
Address1
Address2
City
State/Province
Country
Telephone number
Occupation
Company name
Organizational unit

We have received your inquiry. Thank you for sending it.