Sustainability

Contributing to Healthy Life Expectancy with Delicious Ingredients

Basic approach

The Fuji Oil Group intends to offer solutions that address lifestyle-related diseases and other health-related social issues through food ingredients. Doing so, requires a balance between "health" and "deliciousness." Even if an ingredient is good for people's health, they will not continue to eat it if it is not delicious. We promote "Monozukuri" (creating products) and "Kotozukuri" (creating movements) to provide healthy and delicious ingredients that help resolving social issues.

Objectives

Based on the mid-Term Management Plan, develop healthy oils and fats (stabilized DHA and EPA) and soy peptides for a broad range of foods and popularize them in consumers' diets to contribute to healthy life expectancy.

Progress

  • Two products containing functional ingredients related to cognitive function, which will contribute to extending the healthy life expectancy, were accepted by the Japanese Consumer Affairs Agency as foods with functional claims.
  • We implemented the dementia prevention project in cooperation with Osaka Kawasaki Rehabilitation University (Kaizuka City), using a Fuji Oil Co., Ltd. product, and confirmed that the product combined with exercise was effective in improving cognitive function.

Specific initiatives

Support a healthy lifestyle through the provision of plant-based food ingredients

Social issue

Good health is a desire shared by all people around the world. A healthy diet is the foundation for good health. The Fuji Oil Group wishes to contribute to preventing lifestyle-related illnesses and diseases associated with aging through research on plant-based food ingredients, thereby contributing to extending the healthy life expectancy of consumers.

Fuji Oil's solutions

Aiming at providing products that contribute to extending healthy life expectancy, the Fuji Oil Group is conducting research on the effects of healthy oils and fats and soybean peptides* on cognitive functions.
In FY 2018, our two products containing functional ingredients for cognitive improvement were accepted by the Japanese Consumer Affairs Agency as foods with functional claims.
Furthermore, we implemented a dementia prevention project in cooperation with Osaka Kawasaki Rehabilitation University (Kaizuka City), using Fuji Oil Co., Ltd.'s soy peptide-containing beverage, "Peptide Athleator."" This research project revealed that combining exercise designed for the elderly with Peptide Athleator is effective in improving cognitive functions. In recognition of these activities, our project received the highest award (Governor's Award) at the Fourth Osaka Prefecture Health Promotion Awards.
In the future, we will use results of clinical studies about foods with functional claims to develop and provide products appealing to health-conscious consumers. We will do this through co-creation with customers including B-to-C manufacturers. In this way we will contribute to extending healthy life expectancies in markets with rapidly aging populations, including Japan.

Products accepted by the Consumer Affairs Agency as foods with functional claims in FY 2018

スクロール

Product name Ingredient Functionality Product form
Brio Memory
Brio Memory
DHA Working memory, part of the cognitive function, decreases with age.
DHA is reported to help improve working memory in middle- and old-aged people.
Milk beverage
Peptide Mainte Chewable
Peptide Mainte Chewable
Soybean-derived seryl-tyrosine (Ser-Tyr) Soybean-derived Ser-Tyr is reported to help improve attention, which is part of the cognitive function, in middle- and old-aged people. Supplement

*Peptide: Small molecules obtained by the degradation of proteins by enzymes

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